This is a screenshot taken from
www.google.com. Although it only features basic elements within its design, the simplicity adds to its functionality. Google is today's most talked about search engine and has even become a verb: "Google that" meaning to search that on Google. If you visit www.google.com, you intend on searching and finding something out on the Internet. This makes the landing page convenient, as there are no obstructions like ads, or flashy imagery. All of Google's other features are contained within the top bar, and kept minimal. The layout design is symmetrical, well balanced and therefore conveying the message of stability and trust. This design is successful because it establishes trust, helps you search what you intended to without obstruction, and is easy to understand.
In comparison to the previous, this is a screenshot from the landing page of
www.yahoo.com. Also originating as a search engine website, this landing page is full of clutter. The design is asymmetrical, with a stressful layout containing lots of information. If you had something in mind to search and discover, you would easily get distracted by their headlining news, trending topics, advertisements, and various external linking sites viewed on the left navigation column. This design example fails at successfully providing you a convenient search system, simply because it bombards you with information.
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